European Gaming Companies Make Inroads into North American Market GAMBLERS August 22, 2018 Home A common saying within the world of international commerce is that if you haven’t cracked the North American market, you haven’t made it big yet. This is hardly surprising given that North America, specifically Canada and the United States, represents one of the richest bodies of consumers on Earth, and generates a total of almost 30% of global gross domestic product (GDP). North Americans also have some highly discerning tastes when it comes to casinos and gaming, given that the United States is home to the global epicentre of gambling, Las Vegas, while Canada itself has a world-leading land-based casino industry. However, it’s arguably European companies that lead the way with online gaming, with many of the biggest online casino sites in the world being based in Europe, particularly in the UK, Ireland and Malta. Fortunately for Americans and Canadians, these heavy-hitting European companies are providing more and more of their services to Americans, as regulation becomes more liberalised and these companies continue to expand. Let’s take a quick look at the hows and whys of this unprecedented development within the global casino industry, to get a better idea of where future trends are heading. Source: Pixabay Online Gaming On the Rise Across North America North America has always captured a pretty significant market share of casino gaming globally, but this is set to reach new heights in the years ahead. In the US alone, online gaming has experienced a year-on-year growth rate of 10%, with numbers expected to accelerate even further in the years ahead. There are a lot of factors contributing to the explosive popularity of online casinos, and given that North America has been the primary driver for this growth, this is where the research is taking place. Land-based casinos in North America have experienced steady declines in visitor numbers in the US and Canada in recent years, and it seems that technological advances have advanced the quality and convenience of online games enough to fill the gap. What’s Different About European Casinos? From country to country, it may not be easy to tell the difference between different online games and casinos, but that difference is there. Many European casino providers simply offer a greater variety of slots, jackpots and welcome bonuses, and a more diverse industry means that many of the online casinos are simply more advanced. The key appeal, however, may just be that they’re offering something a little different, which after all is one of the most exciting aspects of trying out a new casino game. What Does the Future Look Like? We can expect to see this particular development go a lot further in the next couple of years. International gambling regulations are relaxing and you can expect to see many more European imports as a result. Moreover, the strong appetite for these kinds of gaming experiences in North America will further fuel growth, allowing consumers across the region to have a much wider variety of choices, so that they can have the best gaming experience possible.
